Accuracy first
We check claim wording against source documents before publishing or updating.
Editorial policy
Review guidelines and methodology
How we evaluate policy wording, compare providers, and keep information up to date.
Our review framework
- E-E-A-T
We prioritize real-world usefulness, explicit authorship, and transparent sourcing.
- SEO
Content structure aligns to user intent and on-page clarity, not keyword stuffing.
- UX
We favor concise layouts, clear headings, and practical next-step guidance.
- QRG
We benchmark against quality concepts like page purpose, trust, and needs-met.
Core editorial principles
Reader-first clarity
We explain trade-offs plainly so travellers can make informed decisions.
Transparent updates
Significant content updates are tracked and reflected in editorial workflows.
What we include vs what we avoid
Included in our methodology
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Policy wording checks against cited documents.
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Disclosure of assumptions and known limitations.
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Periodic review for outdated references.
Not part of our process
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Hidden weighting that cannot be explained publicly.
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Ranking claims without source support.
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Undisclosed commercial influence over conclusions.
Primary references we use
- PDS and target market determinations
- Smartraveller advisories
- ASIC guidance
